Jamaica Inn takes the issue of safeguarding your privacy very seriously. We are committed to earning your trust by adopting high standards for the protection of your personal information.

This policy applies to our website and outlines the type of personal information we collect and receive, the circumstances in which we collect or receive personal information, and the means by which we communicate with you. Personal Information is any information that identifies or can identify you personally

Personal Information We Collect About You

We collect your Personal Information to enhance the services we offer you, maintain and improve our website, and inform you about other services and products that may be available through us. We collect Personal Information about you when you interact with or utilize services offered on this website, such as:

• Making reservations, accommodation requests and payments;
• Consenting to marketing communications;
• Submitting user-generated content; or
• Connecting or interacting with us through social networks (e.g., Facebook, Google+, Twitter).

Personal Information includes:

• Name;
• Postal or billing address;
• E-mail address;
• Telephone or mobile number;
• Payment card information;
• Location via IP address;
• Device being used (for our mobile site);
• Cookies and similar technologies;
• Other relevant data.

Even if you do not provide us with any Personal Information, we collect certain non-personal information about how you use our website. This information cannot identify you and is used for statistical purposes only.

Use and Sharing of Personal Information

We will never sell your information to a third party for them to market to you.
We only process and share your Personal Information, including sharing with service providers or other external entities, to the extent reasonably necessary to fulfill your requests and meet our legitimate business and legal objectives. When we disclose Personal Information to external entities to perform services for us, we establish by contract that they may access your Personal Information only for the purposes of performing those services. We may combine your online information with information collected from offline or online sources, or information we already have.

We generally process and may disclose your Personal Information to others to:

• Provide you with products and services, including authenticating authorized users, and marketing our products and services;
• Perform certain services or other transactions initiated by you;
• Respond to your questions, complaints, or reviews of our product or services or those of our member hotels;
• Send you communications about online transactions, product information, promotions, electronic newsletters, or other notices you requested or offers tailored to you;
• Enable our advertisers, where appropriate, to provide you with more personalized content, and track the effectiveness of certain advertising campaigns;

Your Rights Concerning your Personal Information

You have the following choices regarding our use and disclosure of your Personal Information:

• Marketing Communications. If you no longer wish to receive any marketing communications, remain on a mailing list to which you previously subscribed or receive any other communication from Jamaica Inn, please follow the unsubscribe link in the relevant communication. Even after you opt-out or update your marketing preferences, we may still contact you for transactional or informational purposes. These include, for example, customer service issues, surveys, or any questions regarding a specific reservation.
• Cookies and Similar Technologies. Please review your browser or computer settings for certain cookies and see below to exercise certain choices regarding cookies.

Europe and certain other non-US jurisdictions maintain local data protection regulations that confer certain data protection rights on individuals. If applicable, and you wish to exercise any of these rights, please contact us as set out below.

• Right of access: You have the right to obtain from us confirmation as to whether or not Personal Information concerning you is processed, and, to request access to the Personal Information.
• Right to rectification: You have the right to obtain from us the rectification of inaccurate Personal Information about you. Depending on the purposes of the processing, you have the right to have incomplete Personal Information completed.
• Right to erasure (right to be forgotten): Under certain circumstances, you have the right to obtain from us the erasure of Personal Information concerning you, and we may be obligated to erase that Personal Information.
• Right to restriction of processing: Under certain circumstances, you have the right to obtain from us restriction of processing your Personal Information. In that case, your data will be marked and may only be processed by us for certain limited purposes.
• Right to data portability: Under certain circumstances, you have the right to receive the Personal Information about you, which you have provided to us, in a structured, commonly used and machine-readable format, and you have the right to transmit that data to another entity without hindrance from us.
• Right to object: Under certain circumstances, and at any time, you have the right to object, on grounds relating to your particular situation, to the processing of your Personal Information by us, and we can be required to no longer process your Personal Information.

Security of Your Information

We maintain reasonable technical, electronic, and organizational security procedures to maintain the security of Personal Information, and safeguard Personal Information against unauthorized or unlawful processing and/or against accidental or unlawful loss, alteration, disclosure or access. Our security procedures include contractual terms with any contractors, agents or data processors that require such entities to protect the security and confidentiality of Personal Information in accordance with our standards.

Retention and Storage of Your Information

We will maintain Personal Information for as long as we are required to do so by applicable law(s), or for as long as necessary for the purpose(s) described above for which it is processed. We will delete Personal Information when it is no longer needed and/or take steps to properly anonymize it so that you can no longer be identified.

Children

Jamaica Inn does not knowingly collect Personal Information from children under the age of 16. If Jamaica Inn has actual knowledge that Personal Information about a child under 16 years old has been collected, then Jamaica Inn will take the appropriate steps to delete this Personal Information.

Cookies and Similar Tracking Technologies

Information Collected Through Technology. Information is also obtained in other ways through technology. Some of this information may be linked to you personally. In accordance with applicable law, Jamaica Inn uses and allows third parties to use essential and non-essential cookies, online tracking tools, web beacons, and similar technologies (collectively, “cookies”) on our website. We process this information to help our Site function correctly and better understand the needs of our customers.

Device Information. Depending on the permissions you’ve granted and other factors, we may receive information about your location and your mobile device when you use our website, including a unique identifier for your device.

Cookies on our website generally fall into the following categories:

• Strictly Necessary Cookies: These are required for the operation of our website. These cookies are session cookies that are erased when you close your browser.
• Analytical/Performance Cookies: These allow us to recognize and count the number of users of our website and see how such users navigate through our website. This helps to improve how our website works, for example, by ensuring that users can find what they are looking for easily. These cookies are session cookies that are erased when you close your browser.
• Targeting Cookies: These record your visit to our website, the pages you have visited and the links you have followed to recognize you as a previous visitor and to track your activity on the website and other websites you visit. These cookies qualify as persistent cookies, because they remain on your device for us to use during a next visit to our website. You can delete these cookies via your browser settings. We will not collect these cookies from individuals in Europe without notice.

Use of Cookies

We advertise in a number of ways, including online through managed social media presences, and on other unaffiliated sites. To understand how our advertising campaigns are performing, we may collect certain information via cookies on our website through our advertising service providers. The information we collect includes IP addresses, the number of page visits, pages viewed via our website, search engine referrals, browsing activities over time and across other websites following your visit to our website or applications, and responses to advertisements and promotions on the websites and applications where we advertise.

We also use certain information to identify new visitors to our website, recognize returning visitors, advertise on other websites and mobile applications not affiliated with us, analyze the effectiveness of our advertisements, better understand our audience, customers, or other website visitors, and determine whether you might be interested in new products or services.

Controlling Our Tracking Tools

Your browser may give you the ability to control cookies. How you do so, however, depends on your browser and the type of cookie. Certain browsers can be set to reject all browser cookies. If you configure your computer to block all cookies, you may disrupt certain web page features, and limit the functionality we can provide when you visit or use our website. You can change your cookie settings at any time. Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. These browser features are still not uniform, so we are not currently set up to respond to those signals.

Controlling Online Interest-Based Ads. We sometimes work with online advertising vendors to provide you with relevant and useful ads. This may include ads served on other companies’ websites. These ads may be based on information collected by us or third parties. These ads may also be based on your activities on our website or on third-party websites.

Data Breaches

We will report any unlawful data breach of this website’s database or the database(s) of any of our third-party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

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